You Can (and Must) Measure the Results of Executive Coaching!
Brian O. Underhill, PhD
Yes, you can (and MUST) measure the results of executive coaching! The executive coaching field still suffers greatly from an image problem. Many in the world do not understand what we do, and often confuse us with other less desirable occupations. Our profession must capture legitimacy in the worlds eyes. One solution Measurment! Measuring the impact of coaching is simple, obtainable and even motivational for our clients. Learn about the 5 levels of measurement including measuring ROI and figure out how to put them into practice with your clients immediately.