Consulting for Innovation: Integrating Cognitive Styles, Process and Skills
Marino (Min) Basadur, PhD
Transitioning Psychologists, Mid-Level Consultants
Organizations need to innovate to stay competitive but the innovation process is often poorly understood. This session introduces the Basadur Applied Creativity Process. Participants learn and experience: the eight step innovation cycle; the assessment of the four cognitive styles needed for each phase of the process; and the different skills of diverging and converging to move a team from fuzzy problem to new solutions. Senior teams can then catalyze a culture of innovation and full engagement.
- Explain how one concept of innovation is linked to applied creativity
- Describe one reliable, valid method of assessing each of the four cognitive styles needed to achieve innovation
- State that they have had the opportunity to practice at least two skills of diverging and converging to arrive at problem definition, idea finding and optimizing solutions
- Explain how cognitive styles fit each of the eight specific phases of an eight stage innovation cycle